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Packaging design becomes even more individual

With our individually designable packaging variants, we have been on the move for years in a highly modern and innovative way. However, up to now it has not been possible, for example, to print different information on individual packaging without generating massive costs.

Tetra Pak has now found a solution for this and launched the "Smart Packaging" process. This innovation can be used for various measures. For example, different QR codes can be printed on packaging to encourage consumers to take part in competitions. This option can be used to create different marketing campaigns, but it also allows the collection of meta data that is useful for after-sales campaigns.  

You already have ideas how we can use this innovation for your products? Then let us talk.